Sample Resume Air India - 740 Words

Air India Simarjeet Singh Pankil Shah Leroy Rodrigues (1000035608) Date: 20/06/2016 Course: Graduate Diploma in Applied Management Lecturer: Say Chong Lim- Applied Management Introduction: Air India is the national airline of India and also one of the biggest air company of the country in terms of passengers carried. It was started by Jehangir Ratanji Dadabhoy Tata in 1932 and was called Tata Airlines at that time. It started off carrying passengers and air mail between Bombay, Karachi, Ahmedabad, Bellary, and Madras. After World War II it became a public company and was christened ‘Air India’. Today Air India has a fleet size of around 108 aircrafts and flies to 84 destinations worldwide. It is mainly operated from Indira Gandhi international Airport, Delhi and Chhatrapati Shivaji International Airport, Mumbai. As of February 2016, Air India has a strength of 28,085 employees. In 2007 the airline was merged with the state owned Indian Airlines, thus forming a new company called National Aviation Company of India. In 2014 Air India entered the Star Alliance, thus becoming the 27th member of the globes largest airline alliance. Problems Identified: Since its inception Air India has faced too many problems and was always caught up in controversies. Financial troubles never seem to end for the company. The biggest problem with the company is that it is going through a financial crisis for the last few years. In 2006, Air India made a loss of Rs 541 crore and IndianShow MoreRelatedSample Resume : Air India Jet Shop6004 Words   |  25 PagesAbstract Introduction In AIR India jet shop they deals with the V2500 and CFM 56-5B jet engines these engines are widely used in A320 series of Boeing airplanes .In JEOC complete overhauling, maintenance and repairing of these engines take place at various assemblies and sub assemblies. The two terms being used in aerospace industry are Power Plant Engine. The difference between the two is that the Engine without the accessories is called a Power Plant. Description regardingRead MoreStudy on Recruitment and Selection Process18240 Words   |  73 Pageshand knowledge of software packages or typing skills. At a more basic level written tests may be given to assess numeric and literacy. A candidate may also be assessed on the basis of an interview. Sometimes candidates will be requested to provide a rà ©sumà © (also known as a CV) or to complete an application form to provide this evidence. 12 Elements of Recruitment Strategy 1. What are your primary goals? (Why hire?) 2. Prioritization of jobs 3. Performance level to target 4. Experience level to targetRead MoreRecruitment Selection process at WNS11192 Words   |  45 Pages100 ââ€"  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Recipient of Best New Outsourced Services Award by SSON (2009) ââ€"  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Ranked No.2 BPO company in India by Nasscom (2008) ââ€"  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Received the Silver Plate Award for Community Service by HelpAge India (2007) Domain Leadership: ââ€"  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Best 10 companies by Industry focus: Utilities - IAOP 2009 Global Outsourcing 100 ââ€"  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Best 5 companies by Industry focus: Air Transportation - IAOP 2009 Global Outsourcing 100 ââ€"  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Best Performing FAO Provider by Global Services 100 (2008)Read MoreA Comparison Between Advertising Agencies’ and Pr Agencies’ Internationalization Motives and Entry Modes - Eight Cases from Sweden20158 Words   |  81 PagesWiedersheim-Paul 1975), or the Uppsala model, the term that will be used throughout this Dissertation thesis, is probably the most influential theoretical model describing the firm internationalization process. Johanson and Wiedersheim-Paul (1975) analyzed a sample of large Swedish manufacturing firms and found that they increased their commitment when internationalizing by following the â€Å"establishment chain† of no business operations, exports, sales subsidiary and a manufacturing subsidiary. A second findingRead MoreThe Star-spangeled Side of Cold War2632 Words   |  11 Pagesinterested in them. However none of these programs was fulfilled. In October 1945 the Headquarter Commanders Committee r ecommended to accelerate nuclear investigations, to keep them top secret from any other country and the UN. The next step was US Air Force Commander General Arnolds report in November 1945 which said that the USA should show the potential aggressor, that in case of attack on USA a devastating nuclear attack will follow. However this report was only the beginning. The HeadquarterRead MoreIndustrial Tour Report5988 Words   |  24 Pages4. Methodology This industrial tour is conclusive as well as descriptive in nature. Necessary statistical tools have been applied to carry out the assigned study. The methodological section of the study is designed as under: - 1. SAMPLE Selection: The samples were selected on the basis of the following criteria: ⠝â€" The Factory of BSRM Steels Ltd. is situated in plot no. 4, Fouzderhat Industrial Estate, Chittagong and the Head office of BSRM Group is situated in Ali Mansion, 1173/1207, SadarghatRead MoreProject Report on Bisleri Pvt. Ltd.7274 Words   |  30 Pagesintroduced in Mumbai in glass bottles in two varieties - bubbly still in 1965 by Bisleri Ltd., a company of Italian origin. This company was started by Signor Felice Bisleri who first brought the idea of selling bottled water in India. Parle bought over Bisleri (India) Ltd. In 1969 started bottling Mineral water in glass bottles under the brand name Bisleri. Later Parle switched over to PVC non-returnable bottles finally advanced to PET containers. Since 1995 Mr. Ramesh J. Chauhan has startedRead MoreStatement of Purpose Mba4301 Words   |  18 PagesSample Statement of Purpose: MBA The term â€Å"globalism† has become overused, and often misused. In fact, we might say that it has actually been devalued to the level of the everyday language of buzzword-brandishing marketing pundits. Such freewheeling usage has perhaps prompted many a CEO (or future CEO) to launch into a global plan or strategy without proper consideration of the demands and dynamics of the international marketplace. Many would-be globetrotters neglect the acquisition of language skillsRead MoreBhopal Gas Disaster84210 Words   |  337 PagesExecutive Summary On December 3, 1984, toxic poisonous methyl isocyanate gas leaked from Union Carbide India Limited (UCIL s) pesticide plant in Bhopal. The gas leak triggered a disaster that is now widely recognized as the world worst industrial catastrophe. Thousands of people were killed instantly and more than 25,000 people have died of gas-related illnesses, several thousands more maimed for life since. Union Carbide negotiated a settlement with the Indian Government in 1989 for $470 millionRead MoreConsumer Behaviour of Lg Tv12881 Words   |  52 PagesA PROJECT REPORT ON IMPACT OF CONSUMER BEHAVIOUR ON THE MARKETING STRATIGIES OF NEW PRODUCTS WITH REFERNCE TO LG TELEVISION, BANGALORE. SUBMITTED TO ALL INDIA MANAGEMENT ASSOCIATION CENTRE FOR MANAGEMENT EDUCATION MANAGEMENT HOUSE, 14 INSTITUTIONAL AREA, LODHI ROAD, NEW DELHI-110003 OCTOBER 2012 STUDY CENTRE Acharya Institute of Management amp; sciences, Bangalore. Website :- acharyaims.ac.in By SK ABDUS SUBHAN REGISTRATION NO. 420920933 Guided By For the partial fulfilment

Promise and Perils of Globalization - Nike - 7879 Words

1 The Promise and Perils of Globalization: The Case of Nike1 Richard M. Locke Alvin J. Siteman Professor of Entrepreneurship and Political Science MIT 1 This case was prepared for the Sloan School of Management’s 50th Anniversary celebration and should be read in conjunction with â€Å"A Note on Corporate Citizenship.† This case was prepared with the active involvement and research assistance of the following Sloan MBA students: Vanessa Chammah, Brian Curtis, Elizabeth Fosnight, Archana Kalegaonkar, and Adnan Qadir. I would also like to thank Miguel Alexander, Maria Eitel, Dusty Kidd, Joseph Tomasselli and Dara O’Rourke for their helpful comments and assistance during this project. 2 1. Introduction How should global corporations†¦show more content†¦Our business model in 1964 is essentially the same as our model today: We grow by investing our money in design, development, marketing and sales and then contract with other companies to manufacture our products.4 According to company legend, Nike’s business model was developed by Knight while attending Stanford Business School in the early 1960s. Knight realized that while lower-cost, high-quality Japanese producers were beginning to take over the US consumer appliance and electronic markets, most leading footwear companies (e.g., Adidas) were still manufacturing their own shoes in higher-cost countries like the United States and Germany. By outsourcing shoe production to lower-cost Japanese producers, Knight believed that Blue Ribbon Sports could undersell its competitors and break into this market. As a result, Blue Ribbon Sports began to import high-tech sports shoes from Onitsuka Tiger of Japan. As sales increased to almost $2 million in the early 1970s, BLS parted ways with Onitsuka and began to design and subcontract its own line of shoes. The Nike brand was launched in 1972, and the company officially changed its name to Nike, Inc. in 1978. Nike developed a strong working relationship with two Japanese shoe manufacturers, Nippon Rubber and Nihon-Koyo, but as costs/prices increased in Japan over the course of theShow MoreRelatedNike Positive And Negative Effects Of Globalization1367 Words   |  6 PagesThe Promises and Perils of the Globalization of Nike Globalization involves global interaction and cooperation between individuals, corporations, countries and their governments. As demand for products grows and the technology it takes to improve the process by which products can be manufactured more cheaply grows, globalization grows as well. It is supported by advancements in technology. These changes can have both short-term and lasting effects on issues surrounding economics, politics, the environmentRead MoreThe Case Of Nike : Review Analysis1334 Words   |  6 Pages Case of Nike: Review Analysis 3 Over the decades, globalization, where economic integration across border allow businesses to expand beyond their domestic boundaries. (Malamud, V. Rotenberg, Y. (2010)); has become a phenomenon that is seen across the globe. Businesses large and both small are able to compete, produce, and sell their products without limits to either demographic or geographic factors. This allows company s to enlarge their base, their workforce, their consumers, and thereforeRead MoreA Case Of Globalization ; Nike. University Of The People1308 Words   |  6 Pages A Case Of Globalization; Nike University Of The People â€Æ' Two decades ago advances in technology developed innovated the way individuals and business interact with each other. Innovations made possible to increase productivity, it made possible for companies and individuals to multitask, for the world to be united, and in general for us to be us. We can summarize this, as the most innovative time of globalization. Globalization comes because advances in technology, desire of individualsRead MoreNike Ethics Case Study1215 Words   |  5 Pagesfrom mass ordering and mass production are opportunities Nike sorted to exploit. However, this is not with problems as might lead to loss of control, and moral concern like was the case with Nike raising concern relating ethical principle in business. In this paper, we shall be answering questions related to the complexities of expansion amid a globalize world drawing inspiration from â€Å"The Promise and Perils of Globalization: The Case of Nike†, a working paper presented by Richard M. Locke and AlvinRead MoreEvaluation of the Company Nike1165 Words   |  5 PagesJust Do It Ever since the 80’s the brand Nike has practically owned the sports merchandise and clothing market. For as long as I can remember Nike has always made my favorite shoes and clothing. This has continued throughout my life up until today, I have easily accounted for over two thousand dollars worth of sales going to the company. Thinking about this made me really question whether my money is going to the right place. According to Nike.com , there overall goal is to develop productsRead MoreNike Case Study Analysis1294 Words   |  6 Pages â€Æ' Introduction Nike, a multinational company is one of the top and well known athletic footwear and apparel producers in the world. It had established production plants in many countries and has many suppliers, distributors, and retailers worldwide. It is well known because of its engagement in international business and the amount of employment it had created around the world. Nike was criticized as a result of how it managed its expansion strategyRead MoreNike s Impact On International Business1294 Words   |  6 PagesIntroduction Nike, a multinational company is one of the top and well known athletic footwear and apparel producers in the world. It had established production plants in many countries and has many suppliers, distributors, and retailers worldwide. It is well known because of its engagement in international business and the amount of employment it had created around the world. Nike was criticized as a result of how it managed its expansion strategy which impacted the company positively and negativelyRead MoreGlobalization Affect Human Rights2465 Words   |  10 Pageslabour issues, the ethical issues related to globalization should be considered. 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Effects of Consumer Behavior on a Product

Question: Discuss about the Effects of Consumer Behavior on a Product. Answer: Introduction Retailers often think that the buying pattern of customers is very random. They think that the buying pattern of the customer is straightforward, they purchase the product or they do not. The customers approach the product market with a straight mindset, which is to try out the product and then buy it (Solomon, 2014). The satisfaction derived by the customer depends on trying out various products for the same purpose and then buying one. However, in practice the process of purchasing is just one step and the real process consists of six stages which help the buyers and sellers to benefit equally. Whenever a problem arises for a customer be it for goods or services they need to identify the product that will solve their problem. The reason should be clear to them as to what is the requirement and from where to procure it. However, if the need varies from the problem then the customer needs to set his priorities again. When the customer gets hold of his problem, his quest for the product begins. When they get hold of the issue, soon afterwards they start looking for the solution at their specific budget. The point of view of the customer is always straightforward (Pinto et al., 2015). The customer will then try to look for some alternatives as to try out different options that may fix his problem. In the present market conditions, where the customer is left with many options to choose from, he will go for the best alternative product that is available at the best possible price. The decision to buy the product comes after thorough research that the customer does while trying to figure out the best product. After exploring the market, the customer has a set mindset on what product to buy and at what price and to proceed with the purchase or not. As soon as the product is final and the decision is made on purchasing the product, the customer purchases it from the dealer. This is one of the important stages of marketing. Soon after the purchase is made, the relation of the dealer and the customer does not end. In order to hold on the customer, the dealer has to keep a check on that customer timely. If the customer is not satisfied with the product, then the dealer needs to work on an exchange program or replace the product to gain the trust of the customer (Bruner II Pomazal, 2013). Social Factors Affecting Consumer Behavior The social factors are the ones that are present in the society where the consumers live. Since a society comprises of individuals who have different tastes and preferences, the consumers are open to a varied number of choices. One of the major influences on the consumer is that the preferences and behavior pattern of a family. Since the individual grows and develops the tastes within the family, his consuming pattern also depends on this factor. There are two types of families, the first is where the consumer is born and develops which is known as Oriental type of family, the second is where the individual himself creates a family that consists of spouse, and children know as the Procreation family (Goh, Heng Lin, 2013). Another type of social factor is the reference group where the individual becomes a member of a particular group. The buying pattern of a consumer gets strongly influenced over each other in a group. Here the initiator initiates what product to buy, the influencer gives his necessary inputs to influence others in buying the product, and the decision maker takes the final decision as to what product to buy and finally the buyer who purchases the product who takes all the consideration in to account (Hugstad, Taylo Bruce, 2013). The third type of social factor is the status of that individual. The individual will purchase only those products that will define their status in the society. The dealer needs to understand the position the customer holds in the society and be prepared with that type of products which will suit him (Javadi et al., 2012). Cultural Factors Affecting Consumer Behavior These factors are the one that an individual acquires during the course of his life time through their family or other institutions. The preference pattern and perceptions develop over a period as and when the individual grows. Culture is defined as the custom or tradition an individual follows. As and when the individual grows up and acquires the knowledge of buying and to take decisions, which is good for the person (Leonidou, Leonidou Kyasova, 2013). Cultural practices vary from place to place and are different on a global scale. Culture can further be divided into subculture where the basis of culture narrows down to specific beliefs. It depends on the region, religion and the country from where the individual belongs. The various sub cultures has to be taken into account by the marketer before selling his products (Schiffman et al., 2013). The social class also influences the pattern of buying of an individual. The society is divided into upper, middle and lower class. The individual belonging to any of that section shares the same interest that the other person also has. The upper class people will buy lavish goods and can afford to pay whereas the middle class family will have necessary items more and less of luxury products. The lower class will only have the necessary products as they can only afford that. These are some of the factors, which influences an individual in the decision of buying products culturally (Solomon, Russell-Benett Previte, 2012). To understand the marketing mix properly, an example of one of the largest dairy farms in Australia has been taken, Fonterra and the product being TIP TOP Berry Ripple ice cream. They supply to more than 140 countries and has farmlands globally. They employ around 16,000 people to manage their large farms and produce one of the best qualities of milk products. They apply various marketing strategies so that their products are available without any difficulty to their customers through local dairy shops and also through the supermarkets. Pricing It is one of the most important factors in the marketing mix as the organization earns revenue based on its pricing of the product. The pricing policies constantly change depending on the shares in the market and the factor of fluctuation being present (Goi, 2015). Fonterras TIP TOP berry ice cream was priced at $4.99, which helped them, capture the market on the first hand ("Fonterra - Our Brands", 2016). Once the market is captured they will increase the price as that will give them the competitive edge over others. Consumers will pay more for that product as they got a taste of it and think that the product is superior to the ones available in the market. Product The ice cream provided by TIP TOP proves out to be beneficial for people of all ages. It has all the valuables that milk contains in a tub of ice cream that everyone likes, unlike milk, which may not be liked by certain people of the society. The product has no artificial ingredients, there is no adulteration, and the percentage of fat is very less ("Fonterra - Our Brands", 2016). The sugar content of the product is also very less thus making the product very healthy and enjoyable. Place The manufacturing of the ice cream takes place in the factory where it is stored in big tubs and cones of all different types. After the completion of the product, it gets packed and transported to various wholesalers and retail outlets in and around Australia through trucks. The store then via word of mouth policy ensures that the consumers are aware of the availability of the product. Promotion It is the strategy that the company undertakes to communicate the presence of the product to the target market. Promotion involves the process of awareness created by the company to its customers as new goods are always available in the market on a daily basis. Promotion helps in identifying the product and the company that is there in the market to its target customers. It also shapes up the demand supply chain of the product and highlight the product when any customers enters a shop (Tapp Spotswood, 2013). The promotional activities taken up by TIP TOP are through ads and free sampling of the product. The advertising medium used by TIP TOP is mainly restricted to billboards in bus stands and through television. Since the mark audience is mainly children, so the use of newspapers will be an added cost to the company as children do not read papers ("Fonterra - Our Brands", 2016). So in between, any cartoon program an ad of some seconds can leave a lasting impression of the product in the mind of the child. The logo used by the company also states that on a hot summer families are spending time with each other also have an impact on many families. The promotional method that the company uses is that for every goods worth $10.00 or more, the customer will receive an additional one point as benefit. This type of promotions helps the brand to be recognized amongst the people. Frees samples are also provided in the sampling points that are available in the stores or on a beach on a hot day also helps in brand recognition. Public Relations Sponsoring social events is an useful way of creating brand awareness and brand image of the product. TIP TOP contributes 1% of the sales for every trumpet that is sold in the country and 2% of the sales is contributed to social events and charities on the sale of 2-litre tubs of ice cream ("Fonterra - Our Brands", 2016). Communication and Coordination The status that a company achieves in the market is because of a good workforce that prevails inside the company (Khan, 2014). Fonterras process includes the human resource management (HRM), research and development (RD), and the secretarial teams that make this brand worthy to its customers. The HRM team focuses on the hiring and directing of the employees to get a better output. the team recruits the best possible employees that are available and guides them through various training processes which help them in understanding the product and manufacturing it. The team looks after the organizational structure, benefits and employee motivation so that the employees have a healthy environment to work in. The team hires best in class web designers so that the products of Fonterra are available online for the customers to get access ("Fonterra - Our Brands", 2016). The RD team is of great importance as they keep a track on the competition and the manufacturing processes. The team keeps a regular check on the ads that are being published so that rival companies do not manufacture the same product. They also provide feedbacks and thoughts about how to improve the products depending on the change in the preferences of the consumers. This team looks after all the needs of the consumers and the marketing factor ("Fonterra - Our Brands", 2016). Communication is also an important part to influence behavioral patterns in a company. The channels of communication can be messages, calls or emails. For the communication to be effective, an appropriate medium needs to be taken so that the message reaches without any delay (Cross, Belich Rudelius, 2015). Fonterra uses messages, emails, videos and power point presentation as a means of effective communication. Market Segmentation used by Fonterra Fonterra has one of the best market segmentation strategies. They have segmented their market specifically according to age. Since all age groups like ice cream the company tries to attract people according to their ages such as young children likes some good, new and refreshing flavors while the adult generation may try to try out some new flavors (Wedel Kamakura, 2012). The older generation will always go for their old time classics what they used to enjoy in their young ages. TIP TOP ice cream also conducts small interviews with their customers when they come to buy product as to what new products or flavors can be done to be the crowd favorite. They take qualitative feedbacks from their customers, which help them to make the product better while staying in the same price range (Baker Saren, 2016). Since customer loyalty plays a big part in the company they give bonus points to the customers who buy products worth $10.00 or more. This is a tactic that they use in order to retain their customer base and also earn more customers. Target Market of Fonterra While selecting the target audience of a product by the company, they have to choose whether the company will be focused on one group or it will be available for all types of groups living in a society (Hennart, 2012). Due to a vast customer base of Fonterra, the expert team manages the target audience very wisely. The monetary profits that the company will gain by selling TIP TOP are well executed by the marketing plans that the company sets and even exceeds the pre-planned profits because of the accessibility that the brand created in the market (Aghaie Alimardani, 2015). Almost all customers have access to the brand wherever they reside in the country. Targeting young ages often includes the entire family coming in and the customer base just gets larger with each passing day (Brantingham, 2013). Conclusion Ice cream industry is one of the oldest yet the most creative industry in the present world. The change in the preference of consumers, the impulsive decision to purchase, availability of the product if it is seasonal and high competition of prices are the prime factors that the demand of the consumers keep on changing. Identification of the brand is very much required for the product to capture the market (Mullen Johnson, 2013). Children need to be aware of the brand and the flavors of the ice cream because they are the ones who will influence their friends and their families. Advertising the brand is also required in order to make a base in the market and that people will want to taste their quality. Advertising helps in creating awareness of the product and the preference of the consumer can be judged (Juster, 2015). The goodwill of the brand depends on how well the market is coping up with the presence of the brand. In the present situation, internet plays a huge role in develop ing the brand. Fonterra uses the internet very wisely and the products are very well within the reach of the customers. They do not want their customer base to leave them and shift to another brand due to the non-availability of the product on the internet (Reny, 2015). Reference List Aghdaie, M. H., Alimardani, M. (2015). Target market selection based on market segment evaluation: a multiple attribute decision making approach.International Journal of Operational Research,24(3), 262-278. Baker, M. J., Saren, M. (Eds.). (2016).Marketing theory: a student text. Sage. Brantingham, P. J. (2013). The theory of target search. Bruner II, G. C., Pomazal, R. J. (2013). Problem recognition: The crucial first stage of the consumer decision process.Journal of Consumer Marketing. Cross, J. C., Belich, T. J., Rudelius, W. (2015). How marketing managers use market segmentation: an exploratory study. InProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference(pp. 531-536). Springer International Publishing. Goh, K. Y., Heng, C. S., Lin, Z. (2013). Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content.Information Systems Research,24(1), 88-107. Goi, C. L. (2015). Marketing Mix: A review of'P'.The Journal of Internet Banking and Commerce,2005. Hennart, J. F. (2012). Emerging market multinationals and the theory of the multinational enterprise.Global Strategy Journal,2(3), 168-187. Hugstad, P., Taylor, J. W., Bruce, G. D. (2013). The effects of social class and perceived risk on consumer information search.Journal of Services Marketing. Javadi, M. H. M., Dolatabadi, H. R., Nourbakhsh, M., Poursaeedi, A., Asadollahi, A. R. (2012). An analysis of factors affecting on online shopping behavior of consumers.International Journal of Marketing Studies,4(5), 81. Juster, F. T. (2015).Anticipations and purchases: An analysis of consumer behavior. Princeton University Press. Khan, M. T. (2014). The concept of'marketing mix'and its elements (a conceptual review paper).International Journal of Information, Business and Management,6(2), 95. Leonidou, L. C., Leonidou, C. N., Kvasova, O. (2013). Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing behavior.European Journal of Marketing,47(3/4), 525-556. Mullen, B., Johnson, C. (2013).The psychology of consumer behavior. Psychology Press. Pinto, N. P., Gomes, D. D. O., Cavalcante, F., Mendes, G. A., Sales, R. K. L. (2015). The influence of social networks on consumers' buying decision process-a study of tourism products.Asian Journal of Business and Management Sciences,4(3), 1-10. Reny, P. J. (2015). A characterization of rationalizable consumer behavior.Econometrica,83(1), 175-192. Schiffman, L., O'Cass, A., Paladino, A., Carlson, J. (2013).Consumer behaviour. Pearson Higher Education AU. Solomon, M. R. (2014).Consumer behavior: Buying, having, and being. Engelwood Cliffs, NJ: prentice Hall. Solomon, M., Russell-Bennett, R., Previte, J. (2012).Consumer behaviour. Pearson Higher Education AU. Tapp, A., Spotswood, F. (2013). From the 4Ps to COM-SM: Reconfiguring the social marketing mix.Journal of Social Marketing,3(3), 206-222. Wedel, M., Kamakura, W. A. (2012).Market segmentation: Conceptual and methodological foundations(Vol. 8). Springer Science Business Media. Fonterra - Our Brands. (2016). Fonterra.com. Retrieved December 24, 2016, from https://www.fonterra.com/au/en/Our+Products/Our+Brands

Compare and Contrast the Different Ways in Which Economic Development Affected Politics in Massachusetts and Virginia in the Period from 1607 to 1750. free essay sample

Honors US History I July 7, 2011 Essay Question: #3 Compare and contrast the different ways in which economic development affected politics in Massachusetts and Virginia in the period from 1607 to 1750. From all of the colonies that resulted from European expansion and conquest, perhaps the two most famous would be those of Virginia and Massachusetts. The economic development of Massachusetts and Virginia started in the same period of time but had many differences between them. Each was established by the similar groups of people but they had different eginnings, also a different view on religion, and different means economic stability, which created two different politics and economic systems. The settlements of Virginia and Massachusetts were both established about the same time, but the ways that they were established were incredibly different from each other. The first difference seen in the beginning of the colonies was caused by trial and error. The Virginia Companies had many failures and close calls, while Massachusetts has a successful first settlement y smart decisions regarding food and planning made this possible. We will write a custom essay sample on Compare and Contrast the Different Ways in Which Economic Development Affected Politics in Massachusetts and Virginia in the Period from 1607 to 1750. or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The second difference also occurred was leaderships in each company. Virginia did not have good leadership until John Smith came and started well thought out society based on a set of ideals made life easy to follow. Before the time being, Massachusetts had John Winthrop who successfully developed the settlement in the area. The third difference between the beginnings of Massachusetts and Virginia were the workers in the work forces. Virginia’s eople were lazy and relied on the native people. While Massachusetts was settled by hard working Puritans, who did not have as much problems with natives in the beginning. In conclusion, the differences in the settlement’s upbringing were not the only thing that divided the two colonies. Another reason why the colonies divided was the differ views on religion helped to shape the economy of both settlements. The Virginia and Massachusetts Companies both realized that they would need to have a strong economic system, but their vie ws on religion nd profit had too many differences and resulted in different systems. The most obvious difference between the colonies was the religion. The Puritans believed in self-control and no need for â€Å"excessive† profits. Virginia had problems with embezzling, overcharging, and the use of company laborers. The second difference between the colonies was the Native American relations. Virginia had problems with natives from the start. Massachusetts learned the best ways to survive in the area by watching and having good relationships with the natives. The third difference was the urban life. Both societies were impacted with an increase in immigrants, creating a competition for work. Boston was the worst and people looked to the community for help. In conclusion, all of the differences resulted in two economic systems that were successful, but very different. Both Virginia and Massachusetts had the same goal of colonial success and stability but their ways about securing the stability and gaining economic success and wealth reflected their previous established â€Å"morals and values†. The first difference was the establishment of plantations. Virginia began to establish plantations for tobacco and Massachusetts was a seaport. Both began to suffer from the increase of immigrants, which created more competition for work. This leads to the second difference, which was competition. The competition for work in each colony that each suffered but Virginia more than Massachusetts. The third difference was slavery. Virginia made its money through tobacco, and with that came an increase in slavery. Massachusetts did not have as great demand for slaves. In conclusion, although both of the settlements had different point of views, neither of them could avoid the problems from increase of immigration and both relied on their separate means of profit. In the end, it can be seen that both companies had similar goals and realized what needed to be done to make their colonies last, but the methods that they used was incredibly different in many ways. From Virginia and Massachusetts it can be proven that two colonies with the same goal can come to two separate political systems based off of their economic development.