Online Marketing Essay Example | Topics and Well Written Essays - 1000 words

Online Marketing - Essay Example IKEA is one such business, which has significant online presence. Founded in the year 1943 this company has grown into a world famous consumer and household goods designer and seller company. It sells its products through their retail outlets in more than 35 countries, including United Kingdom. Apart from this physical presence in UK, it has an online presence in the form UK specific website. http://www.ikea.com/gb/en is the United Kingdom segment of the Sweden based website which offers a wide range of home furnishing products for its customers. Its product range covers all the parts or sections of a house from bedroom to bathroom. United Kingdom’s IKEA website maintains separate pages for each section. The links to each section is placed horizontally on the top, which includes the living room, section, bedroom section, kitchen section as well as bathroom section. Clicking each section, will take one to a separate page (opens in the same window), which features IKEA’s specific category products. Apart from these common sections, keeping in line with Christmas season, a link called Christmas is also added. In addition, there is separate section for Child based products and textile products. Target Users: In the case of IKEA, the target users are UK based mainstream consumers, who want to purchase products from their homes. IKEA in its homepage or main webpage has separate links to each country, so when users from UK visits IKEA’s homepage, they will normally click the link to the â€Å"IKEA United Kingdom†. So, this arrangement will give sufficient idea that the target users of IKEA will be mainly UK based people or consumers, who wanted to buy or even research about various household items. Navigation: In IKEA, the navigation is very smooth, with all the links about the various products provided on the left side. Therefore, this makes the navigation ‘intuitive’ to guide the user of its function in determining to which page